Jonathan Moreno is the founder and curator behind Broke But Fancy. Part deal-hunter, part aesthetics addict, he vets every find so your space looks expensive while your bank account quietly recovers. Champagne taste, tap-water budget — professionally.
What Jonathan does here
Jonathan personally hunts, vets and curates every product on Broke But Fancy — reading real reviews, comparing specs, and cutting the drop-shipped junk so each pick genuinely looks more expensive than it costs. He writes the guides, runs the comparisons, and keeps the picks honest: real pros and cons, no fake ratings, and no prices dressed up as deals.
How he chooses
Every recommendation is judged on the same broke-but-fancy standard: does it look expensive, does it hold up, and is it genuinely affordable? Read the full method on the How We Choose page and our Editorial Policy.






