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Jonathan Moreno
Founder & Curator

Jonathan Moreno

The one doing the doom-scrolling. Personally hunts, tests-by-research, and vets every pick so it looks more expensive than it costs.

46
finds curated
109
products vetted
6
vibes covered
’26
curating since

Jonathan Moreno is the founder and curator behind Broke But Fancy. Part deal-hunter, part aesthetics addict, he vets every find so your space looks expensive while your bank account quietly recovers. Champagne taste, tap-water budget — professionally.

What Jonathan does here

Jonathan personally hunts, vets and curates every product on Broke But Fancy — reading real reviews, comparing specs, and cutting the drop-shipped junk so each pick genuinely looks more expensive than it costs. He writes the guides, runs the comparisons, and keeps the picks honest: real pros and cons, no fake ratings, and no prices dressed up as deals.

How he chooses

Every recommendation is judged on the same broke-but-fancy standard: does it look expensive, does it hold up, and is it genuinely affordable? Read the full method on the How We Choose page and our Editorial Policy.

Areas of focus

Latest from Jonathan

Apple Watch Ultra 3 dupe Amazfit Active Max smartwatch side-by-side showing similar rugged titanium case and alpine loop band
Apple Watch Ultra 3 dupe Amazfit Active Max smartwatch side-by-side showing similar rugged titanium case and alpine loop band
New 🖥️ Desk & WFH Aug 12, 2026 · 2 picks

Apple Watch Ultra 3 Dupe on Amazon: the Amazfit Active Max that looks

Find the Apple Watch Ultra 3 dupe on Amazon that nails the rugged titanium look for way less. See how the Amazfit Active Max compares in design, features, and

Read the finds